01
Creative Education
Mentorship, workshops, and skill-building that open creative careers to people of every background.
A creative-humanitarian ecosystem
Love is infrastructure
Must Be Love is a creative-humanitarian ecosystem using music, art, education, wellness, ethical technology, and community care to help people heal, create, work, connect, and thrive.
Est. Los Angeles(01) Our Mission
A home for creativity, care, and collective power.
The problem is not that cities lack creativity — it’s that creative ecosystems are fragmented. Independent creators work alone, small businesses compete when they could collaborate, and nonprofits struggle for resources. Must Be Love exists to become the shared map: bringing together artists, educators, wellness practitioners, creative entrepreneurs, technologists, venues, and community leaders to build real-world pathways for healing, education, cultural access, and economic opportunity.
The first chapter begins in Los Angeles — a proof-of-concept city for a coordinated nonprofit creative alliance that can be adapted anywhere.
(02) What We Do
Programs that turn care into real-world opportunity.
02
Community Care
Grassroots support, crisis response, and mutual aid that meet people where they are.
03
Wellness & Healing Arts
Practices and practitioners that center mental health, restoration, and whole-person care.
04
Creative Workforce
Pathways into sustainable creative work — production, hospitality, design, and live events.
05
Ethical Technology
Building tools and systems that are responsible, accessible, and good for the planet.
06
Cultural Events
Festivals and citywide activations — like LA Art Wave — that make culture accessible.
(03) The Ecosystem
One nonprofit umbrella, many creative homes.
Must Be Love is the nonprofit umbrella connecting a family of initiatives and partners working toward shared public benefit.
Featured Initiative
M3KI
Zero-Fail Infrastructure · Next-Generation Sustainability
A humanitarian technology initiative building resilient, renewable-powered data centers and zero-fail systems — proving progress doesn’t have to cost the planet. Must Be Love partners with M3KI to ground its mission in clean, ethical technology.
Learn about M3KI
Violet Vendetta Records
Music, artist development, production, and events.
LA Art Wave
A flagship cultural festival and creative citywide activation.
Community Partners
Venues, educators, wellness leaders, AV teams, designers, and local businesses.
Our Story
(04) Founded from lived service
Turning care into infrastructure.
Must Be Love grew from years of grassroots care, creative collaboration, crisis response, and community protection. The organization is now being formalized to turn that lived service into sustainable programs, partnerships, funding, and public benefit.
“The Founder’s duty is not to do every job. It is to protect the mission, clarify the vision, recruit aligned people, build culture, and design systems that let others lead responsibly.”— The Constitution of Must Be Love, Article II
Michi∞ — Michelle Schonberg
Founder & Creative Systems Architect. Audio engineer, producer, composer, and sound designer with 14+ years across live sound, studio production, artist development, and ethical creative infrastructure — engineering sound, building worlds, and protecting artists.
Visit michimagic.studio(06) Impact Vision
Measurable good, built to grow.
- Artists supported
- 100+Artists supported
- Workshops launched
- 25+Workshops launched
- Community members reached
- 1,000+Community members reached
(07) Get Involved